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Vident Celebrates 10th Anniversary

August 24, 2023
Catherine Luna

Firm marks ten years of ‘bringing investment ideas to life’; carries strong momentum into its second decade as deal with entrepreneur Casey Crawford has officially closed.

ATLANTA–(BUSINESS WIRE)–Vident Asset Management (“Vident”) is today marking its 10th anniversary as a leading provider of a range of asset management and sub-advisory services, powering a growing number of ETFs, hedge funds, SMAs, and more.

“They oversee, they care for. Not only is that the Latin translation for ’Vident,’ that has been our philosophy from our early days of licensing indices to an ETF sponsor, then the creation of our sub-advisory offerings to launching our own investment adviser. The lessons we have learned and the best practices we have developed were never meant to just be ours, but to share with those we oversee and care for: our clients. We are thrilled to be marking 10 years of working in partnership with many innovative asset and wealth managers,” said Vince Birley, CEO of Vident.

Vident is celebrating this milestone shortly after the close of the transaction announced earlier this year that has seen entrepreneur, Casey Crawford, take ownership of Vident and make a significant equity investment in the firm. The deal closed on July 14, 2023, and Vident Advisory, LLC is now officially doing business under the Vident Asset Management brand.

Mr. Crawford, co-founder and CEO of Movement Mortgage, is a former NFL Super Bowl champion and serves as chairman of Movement Bank and Movement Insurance. As previously announced, while Vident will be affiliated with Mr. Crawford’s other companies, it will be owned directly by Mr. Crawford via a separate holding company.

“People are a major part of what makes Vident so special, and we have worked hard to create an environment powered by intellectual curiosity, collaboration, and a client-centric mindset. Those traits are ones we share with Casey, and I could not be more excited to be embarking on the next phase of our growth story with him as our owner,” added Deborah Kimery, COO & CFO of Vident.

From its start as the firm behind a family of multi-factor ETFs, which have since grown to more than $1.4 billion in AUM, Vident has since continued to expand its service offerings, which now include:

  • An expert ETF trading sub-adviser; managing $5 billion from ETFs and $1 billion in UCITS
  • Operational experience and trading expertise in global and domestic equity, fixed income, commodities, derivatives, and options
  • Index and active portfolio modeling and construction for over $2.5 billion of our clients’ assets
  • Custom separately managed account (SMA) design, Vident’s newest business that has grown from approximately $600K (as of 12/31/2022) to $1.2 billion.

*AUM figures as of 7/30/2023

“Where we are now is just a prelude to where we are going, and in the months and years to come we will be introducing additional services designed to meet the needs of the asset management community,” added Amrita Nandakumar, President of Vident. “This is, without question, the most innovative era the asset management industry has ever seen. As we enter the next decade of the Vident journey, we are working to provide forward-thinking solutions and position ourselves to be the first call for financial advisors, asset managers, and institutions that wish to implement their investment strategies and bring their investment ideas to life.”

For more information, visit www.videntam.com.

# # #

About Vident Asset Management

At Vident Asset Management (“Vident”), we bring expert thinking, technical and operational capability, and seamless execution to a diverse set of partners so they can provide their clients with specialized exposure solutions. The cornerstones of Vident are its accumulated knowledge, technical and operational expertise, and entrepreneurial spirit centered around our people, capabilities, and long-standing relationships with what we believe are best-in-class service providers.

As of July 30, 2023, Vident managed approximately $7.4 billion in assets across its proprietary ETF suite and sub-advised ETFs, separately managed accounts, UCITS, and private funds.

Vident offers asset management and sub-advisory services, as well as data, index research and execution, and portfolio and strategy design capabilities. Vident currently sponsors the Vident ETFs, a suite of four multi-factor index strategies and has designed several separately managed account (SMA) platforms on behalf of its clients, including direct indexing SMAs. In addition, Vident offers quantitative research, data services, and index and active portfolio construction services.

Our success and that of our clients is a result of inspired collaboration and innovation. Through the blending of diverse and deep experience, we help clients tackle their most important challenges, assess new opportunities, and deliver innovative and useful solutions.

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Vident does not guarantee the performance or success of any product, investment services, or investment idea; the limitation of risk; or potential tax outcomes. Investment objectives, risks, and potential outcomes are particular to the facts and circumstances then present. When contacting Vident via this website, you should not include any proprietary, confidential, or material non-public information in your message. While measures are taken to ensure the privacy of your communication, Vident cannot guarantee its privacy. Separately managed accounts and related investment advisory services are provided by Vident Asset Management, an SEC-registered investment adviser. Registration of an investment adviser does not imply any certain level of skill or training.

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Carefully consider the Vident ETF’s investment objectives, risk factors, charges, and expenses before investing. To obtain a prospectus, download one here or call 800-617-0004.

Please read it carefully before investing. Performance quoted represents past performance, which is no guarantee of future results. Investment return and principal value will fluctuate, so you may have a gain or loss when shares are sold. Current performance may be higher or lower than that quoted. Short term performance is not a good indication of a Vident ETF’s future performance, and an investment should not be made based solely on returns. Investing involves risk, including the risk of loss of principal. Each Vident ETF has the same risks as the underlying securities traded on the exchange throughout the day at market price. Redemptions are limited and often commissions are charged on each trade. Investor shares are bought and sold at market price (not net asset value or NAV), may trade at a discount or premium to NAV, and are not individually redeemed from a Vident ETF. Ordinary brokerage commissions may apply. The Vident ETFs’ investment adviser is Vident Asset Management. Vident Asset Management owns the indices that each Vident ETF’s investment objectives are set against. The Vident ETFs are distributed by ALPS Distributors, LLC. ALPS is not affiliated with Vident Asset Management.